New Era Cap is using some local star power in its “Speak With Your Hat” advertising campaign.
The Buffalo-based hat and apparel maker is scheduled to film a TV commercial today featuring Buffalo Bills Stevie Johnson and Marcell Dareus at the team’s fieldhouse in Orchard Park.
New Era has the exclusive right to make on-field headwear for the NFL, under an agreement that went into effect in 2012.
The Buffalo-based hat and apparel maker is scheduled to film a TV commercial today featuring Buffalo Bills Stevie Johnson and Marcell Dareus at the team’s fieldhouse in Orchard Park.
New Era has the exclusive right to make on-field headwear for the NFL, under an agreement that went into effect in 2012.